Generally speaking, you perform domain analysis either on your own website - to see where SEO improvements could be made to it - or on a competitor’s, to see how hard it will be to outrank them in search results (and identify ways to do so). This simply means getting a basic overview of the ‘quality’ of a domain - how highly it ranks for certain phrases, roughly how much search traffic it gets and so on. ![]() The starting point for many SEO projects is domain analysis. Let’s go through these now, starting with a look at domain analysis. That’s just scratching the surface of the tool though - there are many other features provided by Ahrefs that are designed to help you improve your search rankings. It can suggest websites that it could be worth approaching for backlinks.Īnd it allows you to perform a technical SEO audit on your website to see if there are any technical improvements you can make to it that will help you get better search results. It can also tell you how difficult it will be to rank for specific search queries. tweak technical aspects of your site content so that it achieves a higher search ranking.įor example, based on phrases that you give it, Ahrefs can provide keyword suggestions that can be used as the basis for writing copy that is likely to perform well in search results.create web content that is likely to generate traffic.find out what people are searching for on Google and other search engines.
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